Studies & research

What I
studied.

Digital Business & Innovation at the Vrije Universiteit Amsterdam. Much of it was real-company work, with Vandebron, IKEA, Heineken, Deloitte and a VU spin-off, alongside research papers and an innovation-consulting capstone. Click any project to read it in depth.

Applied innovation project

Digital Innovation Lab

Vandebron

A B2B producer dashboard for a renewable-energy company, turning passive data into active participation.

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Strategy & business case

Digital Innovation & Virtual Organizing in a Global Setting

IKEA × Salesforce

A business case for shifting IKEA from reactive to proactive customer service with Salesforce and Einstein AI.

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AI product strategy

Digital Business & Information Systems

Deloitte

A prescriptive-AI carbon platform that turns sustainability from compliance reporting into emissions reduction.

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Process mining & redesign

Digital Transformation & Business Process Management

Heineken

Celonis process-mining of Heineken's Source-to-Pay, finding one root cause and redesigning the workflow around it.

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Qualitative field study

Working and Organizing in a Digital Age

VU-AMS

A sociomaterial case study of a VU spin-off: high task connectivity, deep social isolation.

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Critical research essay

Diversity in Organizations

A critical essay arguing diversity and inclusion are not the same, built on the K-pop #SEAblings case.

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Qualitative research paper

Academic Paper: AI adoption in higher education

A qualitative study of how university staff actually experience AI adoption, beyond what AI can technically do.

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Data science & analytics

Business Intelligence & Analytics

A full analytics pipeline on a 50,000-row stress dataset that honestly reported 'no signal' instead of forcing a result.

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Innovation consulting capstone

AI Adoption at DTT

DTT

An innovation-consulting capstone: research, a company-wide AI hub, and a costed change plan a company could run.

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